Roberto Santiago: Brazils Successful Mall Tycoon

Roberto Santiago is a successful businessman, trader, and a sports personality. Roberto Santiago was born in the city of Joao Pessoa, and he is recognized as the owner of the largest malls in the city. His venture in shopping mall development began in November 1989, when Manaira Shopping opened its doors to the public. It took him two years to develop the mall, but his hard work paid off, because Manaira Shopping is considered today to be an icon of Joao Pessoa, and it has become synonymous with word class entertainment. Several international brands can also be found inside the mall, and a wide selection of food choices that would suit the budget of everyone is available. The complex itself is a testament of Roberto Santiago’s perseverance to succeed in life, and the investment that he poured in has transformed the way of life of the locals. The mall is considered to be the pioneer in developing properties across Brazil that would integrate leisure and fun.


Manaira Shopping is known for the entertainment value that it offers to visitors. The mall has eleven cinemas equipped with the most advanced technology, a VIP room, a 3d room, and an interactive stadium system. The mall also boasts Game Station, an amusement park with over 200 gaming machines that caters to the taste of gamers from different age groups. Manaira Shopping is also the home of Domus Hall, a large concert hall located on the mall’s roof top. It has a vast space inside, and thousands of people can fit in. It is also equipped with the latest technology, and international artists performing in the city always choose the Domus Hall as their venue. The hall can also be used for other events like conference, exhibits, conventions, and even birthday parties and wedding receptions. Children are also being taken to Manaira Shopping to do educational tour, because of the blend of culture and the knowledge that they can acquire inside. Today, more than 300 stores can be found inside Manaira Shopping, and they are considered to be the largest mall in the state of Paraiba. The success of Manaira Shopping prompted Roberto Santiago to build another mall. Mangabeira Shopping is another mall built by Roberto Santiago, and it opened to the public in November 2014. It is also considered to be the largest commercial complex in the southern part of the city.


Aside from focusing on his business ventures, Roberto Santiago is also known in the world of sports as a kart champion, bagging several awards and trophies in state wide competitions. He is also active in motocross sports, becoming a champion once. Roberto Santiago has a lot of vision in his mind, and he is looking forward to turn these visions into reality someday.



Kevin Seawright is a Municipal Financial Guru

Kevin Seawright is an accountant and project manager. He has a wide range of experience in accounting, capital management and operation, especially in the municipal area. His vast experience has helped Baltimore, Maryland and Washington, DC governments.

Some of Seawright’s past financial responsibilities have included creating and implementing a new accounting platform for the Commission of Aging and Retirement for the city of Baltimore. He has also taken on roles in government real estate and department of education.

Kevin Seawright has also found payroll challenges with the Baltimore City Housing Authority as the Payroll Director and later took on the Department of Parks and Recreation as the Chief Financial Facilities Officer.

After a six year stint as Deputy Chief Operating Officer of the City of Baltimore education entity, Seawright made the decision to relocate to Washington, DC and join Tito Contractors as the Finance and Capital Director.

While at Tito Contractors, Seawright accrued experience in real estate development and small business. He develops strategies and solutions for the City of Newark. Learn more about Kevin Searight:

Seawright is currently Executive Vice President and Chief Financial Officer for the Newark Economic Development Community (NEDC). The group works to attract, grow and retain business in Newark.

The group also works to jump start real estate development throughout the city. The overall mission of the group is to give the city a facelift on all levels and improve the quality of life for all. Read more: Kevin Seawright & RPS Solutions LLC Fill Baltimore’s Belvedere Square with First Time Homebuyers

The group is also working to raise the economic level of the city by creating new jobs and opportunities for the city and its population. NEDC also focuses on fostering small and minority business for the continued betterment of the city.

Crunchbase has it that Kevin Seawright is also involved in his community. He coaches local youth sports teams and is a Board Member for the Babe Ruth Museum. He was a member of the National Association of Black Accountants, the National Forum for Black Public Administrators and the American Society of Public Administration.

Seawright earned a Master of Science (MS) degree in Accounting from Almeda University and an Executive Leadership Certificate from the Notre Dame Mendoza School of Business.

Lori Senecal’s Risk-Oriented Marketing

One of the biggest handicaps one can have in modern day advertising ventures is the aversion to risk taking. In the internet age some of the surest tactics which lend themselves to success include boundary pushing and risky investments into the newest technologies and also trying out new and cutting-edge graphic designs and non-traditional marketing venues, such as outdoor exhibitions. These myriad strategies are typically, colloquially referred to as “guerrilla marketing” and it is one of the primary strategies which Lori Senecal of Crispin, Porter and Bogusky, a publicly traded advertising agency. One of the way that the company accomplishes this is through encouraging all of its employees to think creatively and to act outside the box.

According to Campaigne Live, Lori Senecal, the leader of the company, is a fast rising star in the advertising industry. The company has grown from only 250 employees to over 900 employees all across the world under her stead. Lori has also been the recipient of many awards; in 2014 she was named as the Woman to Watch by Ad Age, additionally, she has recently received the Creativity Innovators of the Year Award for the 2017 year period for her dynamic approach to business and focus on hiring and promoting new and artistically inclined talent in the field.

In an article on GC Report, what CP + B under Senecal’s leadership, have realized is that no matter how good a particular idea might be it is utterly useless for business purposes unless it can be effectively implemented in terms of action. One of the primary ways that CP + B is translating its innovative marketing strategies and ideas into reality is through the utilization of Facebook’s newest applications, primarily its targeted advertising opportunities. Some of the tactics which has yielded big returns for the company include the implementation of mobile compatible image gallery duration for usage in ads, KPI analysis for optimal photo colorization, unique and interesting biographies, deploying real individuals to interact with customers as much as possible in real-time and lastly the implementation of geo-satellite technologies to sample consumer and user feedback and gauge proximity to real world locations.

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