Fabletics, co-founded by iconic actress Kate Hudson, has been making waves in the sportswear industry due to its leveraging of customer reviews and their importance. The prominence of consumer reviews drives customer acquisition as well as retention in many contemporary brands across all industries and gives them a distinct advantage.
Fabletics: Fashionable Athletic-Wear For A Luxurious Workout
As a fashion tastemaker, iconic actress, and as a mother of two children, Kate Hudson excels at giving others the inspiration they need. She has a passion for giving motivation and support to women who want to lead a healthy and active life. This passion was part of what led Hudson to co-found Fabletics.
Fabletics was founded when Hudson and the other co-founders of the company noticed a startling gap in the athletic-wear market. While there were a number of brands offering luxury athletic-wear, there were none that offered both style and quality at a reasonable price. Fabletics seeks to challenge that assertion by providing luxurious and inspiring Activewear. But more importantly, it’s all at a price that the average woman can actually afford; this means they can wear something that makes them feel good about themselves without having to feel bad about spending too much on it.
The Power Of The Crowd
In order to keep any modern business successful, you have to leverage global trends and the power of the internet. Fabletics does exactly that by using the power of online testimonials and using the crowd to bring in new customers. Consumers in the modern world have started looking more towards crowd-sourced reviews than ever before. They often look to these reviews in order to determine whether or not a product is worth the purchase and often trust these genuine reviews far more than they trust the company itself.
More consumer-savvy companies such as Fabletics have begun capitalizing on the trustworthiness and popularity of crowd-sourced reviews. The modern consumer leads an increasingly digital life, and crowd-sourced reviews are a part of that experience and have begun to play a significant part in their decisions on what to purchase. Authentic positive reviews can provide a noticeable boost to a business’ profits, but they can also improve their search rankings and draw in potential customers.
Fabletics Leverages The Crowd
The identity of brands has changed. A brand isn’t about what the company says it is anymore; in today’s world, a brand is about what the crowd says it is. No company understands this better than Fabletics. Showcasing crowdsourced reviews prominently, and trying to put themselves in the shoes of their customers to look at the company from their perspective. Fabletics seeks to improve the lives of its customers and seeks to truly listen to their feedback in order to help them to accomplish that.
Since its founding on the principles of empowerment to its present-day focus on the opinions and feedback of their customers, Fabletics provides not only a fantastic selection of products but also maintains an ideal relationship with its customers. You can take the Lifestyle Quiz to find out which Fabletics gear may work for your own needs.