DC-based software company, NGP VAN, is self-described as a progressive technology provider delivering data-driven solutions and targeted campaign efforts. As an attempt to include everyone in their findings, NGP VAN takes a calculated approach to their data collection process. In fact, their software caters to individuals from all walks of life, with their contact records even including non-binary pronouns. With that said, NGP VAN’s gained widespread recognition and praise from Democratic parties for their diligence and open-mindedness. While NGP VAN prides themselves on their all-inclusive efforts, they also specialize in online marketing, fundraising, compliance, and new media products.
Though amassing a substantial voter base is what most companies strive for, NGP VAN is far more concerned with gathering pertinent information on voters who share the same beliefs as the candidate. With that said, they’ve devised software that asks specific questions in the name of targeting a relevant audience. The majority of their findings are compiled via the MiniVAN application. The MiniVAN app is comprised of various features, most of which hone in on voter preferences and aspirations. At its core, MiniVAN is merely a utensil that aids in collecting a voter’s data. What’s more, it offers a convenient alternative to labor-intensive door-to-door methods.
In addition, the app’s “stream team canvassing” feature allows rally-goers to collect information on fellow rally attendees. No doubt a proactive tool, stream team canvassing has proven exceedingly advantageous. Above all else, MiniVAN intends to dismantle the Trump administration by urging Democrats to partake in progressive movements. As a result, NGP VAN aims to tip the scales in the Democrat’s favor in the 2018 elections. As an attempt to strengthen the Democratic vote, NGP VAN recognizes and appeals to the LGBTQ community as well. Given their libertarian philosophies, this comes as no surprise. NGP VAN continues to promote unbiased ideologies, and they even participated in the “A Day Without Women” cause this past year.
No one had even heard of a Vermont Senator with wild white hair who proudly called himself a Socialist until he suddenly burst onto the national scene in 2016. His name of course is Bernie Sanders. He created quite the splash in politics in 2016, and he may still run again in 2020. The thing is, a lot of his ability to get his message out was due to the Internet. He appealed to a lot of people, namely among those were young people who craved to hear his message of economic populism.
NGP VAN is a software company that worked with both the Sanders and Clinton campaigns uring the 2016 election cycle. They are intimately involved with helping Democratic and progressive candidates compete in and win elections. They work to use the most cutting edge technologies as it were to help move people in certain directions so as to help sway elections.
The company has now taken on the causes that some of the progressive candidates that they help endorse. Most recently, the company has been involved with promoting the LGBTQ community by opening their doors to this community and offering them work in their company. They have literally recruited and sought out those in the LGBTQ community because they want to make sure they get as diverse of a prospective as possible in the work that they do. It is most important to them to have a lot of viewpoints about how to move forward because they know that they want people who consider their views carefully and who can offer fresh perspectives.
It is uncommon for a company to extend its arms so widely for the LGBTQ community like this, but they just wanted to be sure that everyone felt connected and that they did not end up with a one-dimensional workforce. There are a lot of places that sadly end up like that, and it is much to the loss of those companies. They may just end up with a lot of so-called Yes men who just say what they think their bosses want to hear. That is unfortunate, and it is exactly the opposite of what NGP VAN has strived to do with their latest moves here.