A good interview plays a major role when marketing a new product or when shining the light on new and up-coming projects in the movie or entertainment industries. The release of “Closure,” the highly anticipated new track by the Chainsmokers gave Matthew Rosenzweig an opportunity to engage two very talented and creative young men in a conversation that revealed who they are and answered questions like HOW they plan to build their reputations, WHAT is going on with their latest track, and HOW they plan to grow their audience.
The Chainsmokers is an American DJ/production team made of DJ’s Alex Pall and Andrew Taggert. These mavens of dance music have decided to come out from the anonymity of the DJ booth; their artistic appetite is no longer satisfied by being nameless beat masters. The two want to be the face, the heart, and the soul of those ear shattering beats that when dropped move party goers to the dance floor. The Chainsmokers want to put their personal stamp on this genre. They want to weave their thoughts, feelings, and experiences into the tapestry of a musical style that is often seen as empty-headed and mindless missing the emotion and passion that makes a throbbing beat into a great song.
Pall and Taggert acknowledge that being a pair of DJ’s and popular members of the electronic community makes it hard to establish a strong presence. Everybody wants to be the number one stand-out, but most are stuck in the rut of the familiar. They decided to break out and make music for themselves. They put aside concerns about the demographics of age or gender and decided to write songs about and for themselves. Now they have a blurred line of musical styles, a little something for everyone.
Their latest track is different because it features the strong vocals of a much admired singer, Halsey. They also went back into time to songs that used vivid lyrics. Finally, they plan to keep pushing themselves. As their audiences grow, their shows will too being bigger, better, and more exciting.